Articles
Field notes on conversion optimization, experimentation, and personalization – written for the people running the funnel.
Five ways to find what you need
Start with a problem. Free Shipping and Cart Abandonment · Guest Checkout: Why Forced Account Creation Kills Sales · Why Your Conversion Rates Aren’t Higher
By capability. Conversion Optimization · Experimentation · Personalization · CDP & Customer Data · AI Marketing Systems · Ecommerce Optimization · AI Search Optimization · Landing Page Optimization
By business model. Ecommerce · B2B Ecommerce · Shopify · B2B SaaS · SaaS & Subscription · Product-Led Growth · Membership Businesses · Subscription Commerce · Professional Services · High-Ticket Services · Commercial Contractors · Healthcare Services · or see the full Who We Help hub.
Practitioner lessons. Practitioner Lessons – judgment calls in Alex’s own words, from real engagements.
Cornerstone guides. CRO for Businesses With Traffic: A Plain-Language Guide · Optimization Intelligence in full.
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How Experimentation Tests Your Design Decisions
4 min readA full redesign is a bet. Experimentation lets you test design changes on real customers first, so you learn what works before everyone sees it.
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How to Plan Black Friday Promotions That Pay Off
3 min readStrong Black Friday promotions are planned months ahead, tested before peak traffic, and discounted with intent — not reflexively. Here’s how to do it.
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Start With the End in Mind: Design UX for Conversions
3 min readMost sites design from the homepage forward. Start at the conversion instead — the cart, the form — and work backward to a UX that actually converts.
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Conversion Quick Wins: Low Effort, High Impact
4 min readConversion quick wins are the low-effort, high-impact fixes hiding in your analytics. Here’s how to find them and decide what’s worth testing first.
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Experimentation: How Testing Drives Real Growth
3 min readExperimentation turns guesses into evidence. Here’s what a real testing culture looks like, where to start, and how it compounds into growth over time.